Label Packaging
The “I Gusti” project was created with the aim of developing packaging capable of immediately conveying the organoleptic properties of the product. The graphic concept of the label was designed to instantly communicate fragrances and aromas through a visual stimulus.
The color selection process
The colors and shades chosen for each product are the result of an in-depth analysis of the wine’s distinctive characteristics, carried out by a team of 9 oenologists.
The professionals, led by head delegate Stefano Ferrando, tasted all the products and then created detailed descriptive sheets. Thanks to these evaluations, it was possible to produce a precise and comprehensive description of each product.
